Free shipping on orders over $100 - Get free shipping on everything in your personalized lineup 


These are going so fast:


Came in a few hours ago:

Tantalize
$11.99

HAIR

FACE


Yeah, here's more of what you like:


Matte lips with mad attitude:

Pharaoh
$15.00
Ego
$15.00

WE ASK YOU TO DESCRIBE YOUR PERSONALITY B/C NOBODY DOES BEAUTY LIKE YOU. 

We figured out a way to eliminate the stress of beauty shopping because there are better ways to discover brands without committing or spending tons of money on brands that don't care about you

  • Personalized product curation based on your life and styles

  • No wait-lists because you don't have time to wait
  • No annoying membership or subscription fees 

  • 30% to 75% discount available at a short 48 hour period after individual lineups launch

  • Free shipping on all orders and returns


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#KARIFBEAUTY TODAY, TOMORROW & FOREVER

    FAST, FREE SHIPPING ON ORDERS OVER $100

    RETURNS ARE ACCEPTED BUT ONLY FREE FOR MEMBERS

    WIDE SELECTION OF BEAUTY CREATED BY WOMEN OF COLOR ALL AROUND THE WORLD

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