Kar'if began out of a necessity to bring women of color a better and stress-free shopping experience in the beauty scene.  How many times have you bought at regular main stream beauty retailers and found product selection disappointing? At Kar'if, melanin-rich, curly-hair girls can find their finely selected match in beauty.  We do the research and go through thousands of brands to find top quality products to serve brown and black girls globally. Welcome :)