black owned 

lip magic

Never been afraid of color?

Whether you're into colorful lips or a simple nude, we have you covered. Scroll through some of our bestselling faves below.

we curate bomb products

For the past 5 years, our team has been dedicated to vetting the best black/brown owned beauty brands in all categories. Because we're highly selective, less than 2% of submissions have earned a spot in our store. We're only interested in the best. 

100% Black Owned 

We scout the finest black owned brands in makeup, skincare and hair. 

Exceptional Performance

Our team searches and reviews each brand with your needs in mind. 

Cruelty Free Formulas

We don't partner with brands that cause harm to animals in anyway.

Deadly Duos

If you only have time for the basics, start with these two.

GLC Matte Lip Pen in Style SectionGLC Matte Lip Pen in Style Section

its the summer flair

Gold Label Cosmetics


From just $16.99; you save $3.00

GLC Matte Lip Pen in Social DiaryGLC Matte Lip Pen in Social Diary

Moisturizing matte effect

Gold Label Cosmetics


From just $16.99; you save $3.00

Organic and scandalous

Created with all natural ingredients your lips can rely on.

Premium Quality Pigmented Lipstick in Concrete RosePremium Quality Pigmented Lipstick in Concrete Rose

Smooth & slick

Organic Graffiti


From just $13.60; you save $2.40

Premium Quality Pigmented Lipstick in Velvet BricksPremium Quality Pigmented Lipstick in Velvet Bricks

dark and beautiful

Organic Graffiti


From just $13.60; you save $2.40

Customer reviews

Common Questions

Are your products cruelty-free?

Who ships my order?

Do you ship internationally?

At the current moment we do not provide shipping internationally. This will not stay like this forever, though. We plan to expand our fulfillment capabilities to more countries globally 

Are all brands featured on Karifbeauty.com Minority/Female Owned? 

Not all product on Kar’if are black-owned, but these are only one or two brands until we have a better grip at sourcing. All have been tested to ensure they work well on black women + all women of color.

Where can I find your return policy?
How are products curated and sourced?

I have more questions!!

You can reach our friendly online ambassadors at karifbeauty@gmail.com or check out our FAQ.

Lips on top effect

Create real confidence with shades that match your unique personality.