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black owned
lip magic
Never been afraid of color?
Whether you're into colorful lips or a simple nude, we have you covered. Scroll through some of our bestselling faves below.
we curate bomb products
For the past 5 years, our team has been dedicated to vetting the best black/brown owned beauty brands in all categories. Because we're highly selective, less than 2% of submissions have earned a spot in our store. We're only interested in the best.
100% Black Owned
We scout the finest black owned brands in makeup, skincare and hair.
Exceptional Performance
Our team searches and reviews each brand with your needs in mind.
Cruelty Free Formulas
We don't partner with brands that cause harm to animals in anyway.
Deadly Duos
If you only have time for the basics, start with these two.
Organic and scandalous
Created with all natural ingredients your lips can rely on.
Customer reviews
Common Questions
Are your products cruelty-free?
Who ships my order?
Do you ship internationally?
At the current moment we do not provide shipping internationally. This will not stay like this forever, though. We plan to expand our fulfillment capabilities to more countries globally
Are all brands featured on Karifbeauty.com Minority/Female Owned?
Not all product on Kar’if are black-owned, but these are only one or two brands until we have a better grip at sourcing. All have been tested to ensure they work well on black women + all women of color.
Where can I find your return policy?
You can find our detailed return policy here:
How are products curated and sourced?
I have more questions!!
You can reach our friendly online ambassadors at karifbeauty@gmail.com or check out our FAQ.
