Welcome to the biggest celebration of melanin.

@elsanarauz

Let's just get to the point: The barbie doll, the most symbolic version of European beauty standards,  had a special appeal to girls with the complete opposite in features. If you have dark skin you at some point considered fade cream to become to coveted light skin girl. And let's not even talk about the accidental powder face we were  subjected to less than 10 years ago, when the halls of Sephora were stocked with makeup products that were not for us! 


Down below we've  collected the stories from black and brown girls who have gone through the same things you have. 

You'll watch the videos of girls who stuck a middle finger to the status quo. 

You'll open your eyes to the fact that you're not alone. 

Then you can share your story, too. 


|| At what point did your money by you self-hate? ||


 MELANIN BEAUTY

WHO WERE FED UP W/ STATUS QUO



PLACEHOLDER TEXT

“My three younger dogs preferred their balls, but I was surprised that their momma took off for the flying squirrel. So I use the flying squirrel to play with the momma between ball throws to her litter.

This toy is spun out from me like a frisbee. Once it starts its descent, it hovers into a downward spiral almost straight down. This allows the momma dog to give chase and then grab it as it spirals downward...real confidence booster for her."

PLACEHOLDER TEXT

"My two young labs absolutely love this toy. They are rough on toys, so we have to work with them on not trying to destroy a toy the moment it is given to them. 

This "flying squirrel" immediately became and continues to be a high value toy, so it is put up and out of the way when not being played with. Lightweight and flexible, but even so, the toy is really durable.”


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SHARE YOUR STORY HERE

We are collecting stories that will be shared not only on our website but on our social channels. The mission is to collect these stories to teach the next generation of young girls that #beauty and #bodygoals don’t need to be triggers for self-hate and depression, especially in time where brands like FashionNova rule the web. 


SHARE YOUR STORY HERE

We are collecting stories that will be shared not only on our website but on our social channels. The mission is to collect these stories to teach the next generation of young girls that #beauty and #bodygoals don’t need to be triggers for self-hate and depression, especially in time where brands like FashionNova rule the web.


SHARE YOUR STORY HERE

We are collecting stories that will be shared not only on our website but on our social channels. The mission is to collect these stories to teach the next generation of young girls that #beauty and #bodygoals don’t need to be triggers for self-hate and depression, especially in time where brands like FashionNova rule the web.


Great for the dog park!!

"My two young labs absolutely love this toy. They are rough on toys, so we have to work with them on not trying to destroy a toy the moment it is given to them. 

This "flying squirrel" immediately became and continues to be a high value toy, so it is put up and out of the way when not being played with. Lightweight and flexible, but even so, the toy is really durable.”

How much of your money (and yourself) have you given away?

As seen on 

Playing with her=

Remember the commercials? We ran to the nearest toy store and pleaded with our parents for this common toy. It was innocent. We just needed to have her and play with her. We imagined ourselves as our very first barbie doll.

Toy Store.


Toy Store=


Playing with her.

Remember the commercials? We ran to the nearest toy store and pleaded with our parents for this common toy. It was innocent. We just needed to have her and play with her. We imagined ourselves as our very first barbie doll. 

Drug Store=


Fade to White.

The high school years rolled around and we would giggle foolishly around our crushes. You quickly realized the girls that got our crushes attention. 'Why am I not desired", we'd ask ourselves. The music videos, the magazines, the t.v. shows reinforced where dark skin girls fit in society. The only answer was to fade the brown away. Fade cream was the only obvious answer. We wanted to lighten up the darkness on our skin but not in our minds.

Drug Store=


Fade to White.

The high school years rolled around and we would giggle foolishly around our crushes. You quickly realized the girls that got our crushes attention.  'Why am I not desired", we'd ask ourselves. The music videos, the magazines, the t.v. shows reinforced where dark skin girls fit in society. The only answer was to fade the brown away. Fade cream was the only obvious answer. We wanted to lighten up the darkness on our skin but not in our minds. 

Beauty Store=


Foundation to conceal=

When the YouTube scene came through we were utterly lost. The hairtyping became tool to help us... and hurt us. On the other hand, the foundation we swatched were too bright. The industry saw us as a demographic pouring 1. 2 trillion dollars of our money into their pockets while treating us like an afterthought. We pleaded for inclusivity in their product ranges and diversity in their models, but all we got were excuses. 

Beauty Store.


Foundation to conceal.

When the YouTube scene came through we were utterly lost. The hairtyping became tool to help us... and hurt us. On the other hand, the foundation we swatched were too bright. The industry saw us as a demographic pouring 1. 2 trillion dollars of our money into their pockets while treating us like an afterthought. We pleaded for inclusivity in their product ranges and diversity in their models, but all we got were excuses. 

We don't need to tell you to hate yourself to sell you a product. 

Modern economies thrive on selling a dream and a version of yourself you envision yourself becoming even though it is false. What if you are the dream and the products you buy enhance your existence instead of deleting it? Take your first step:

Indulge.

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Win.

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Grow.

SUBMIT YOUR STORY