black owned 

curl care

Dry hair solved. 

Product junkies beware; get your official introduction to the best curly hair brands you've never heard of. You're welcome. 

we curate bomb products

For the past 5 years, our team has been dedicated to vetting the best black/brown owned beauty brands in all categories. Because we're highly selective, less than 2% of submissions have earned a spot in our store. We're only interested in the best. 

100% Black Owned 

We scout the finest black owned brands in makeup, skincare and hair. 

Exceptional Performance

Our team searches and reviews each brand with your needs in mind. 

Cruelty Free Formulas

We don't partner with brands that cause harm to animals in anyway.

Daily Duos

If you only have time for the basics, start with these two.

Cleansing & nourishing.

Natural Roots Haircare 


From just $15.30; yousave $2.70

Carribean Coils - Curl Control Jelly - 8 fl ozCarribean Coils - Curl Control Jelly - 8 fl oz

Moisturizing for hours, days.

Crown & Contours


From just $11.90; you save $2.10

The perfect hair boost

Take natural hair from dry to luminous in minutes 

Quench My Thirst Leave-in Conditioner - 8 ozQuench My Thirst Leave-in Conditioner - 8 oz

Smooth & slick

Uche Organics


From just $17.00; yousave $3.00

Carribean Coils - Cranberry Cocktail Moisture Mist - 8 fl ozCarribean Coils - Cranberry Cocktail Moisture Mist - 8 fl oz

All natural hair spritzer

Crown & Contours


From just $11.00; you save $1.95

Customer reviews

Common Questions

Are your products cruelty-free?

Who ships my order?

Do you ship internationally?

At the current moment we do not provide shipping internationally. This will not stay like this forever, though. We plan to expand our fulfillment capabilities to more countries globally 

Are all brands featured on Karifbeauty.com Minority/Female Owned? 

Not all product on Kar’if are black-owned, but these are only one or two brands until we have a better grip at sourcing. All have been tested to ensure they work well on black women + all women of color.

Where can I find your return policy?
How are products curated and sourced?

I have more questions!!

You can reach our friendly online ambassadors at karifbeauty@gmail.com or check out our FAQ.

Moisture from root to end

We have your needs covered from wash to style; root to end.