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The biggest F.U. I can give to those doubting my beauty

Posted by ELSA ARAUZ

The biggest F.U. I can give to those doubting my beauty
Ever been called ugly or doubted your beauty after years of the advertising industry's brainwashed definition of beauty standards? You are definitely not alone.

Freckles and how to re-create them on your face if you don't' have any

Posted by ELSA ARAUZ

Freckles and how to re-create them on your face if you don't' have any
Now, the act of putting small dots on your cheeks to create freckles is relatively new but powerful. Before you dismiss it as another silly trend, take a look

100 Layers of WHAT?? Weirdest Challenge on YouTube

Posted by ELSA ARAUZ

100 Layers of WHAT?? Weirdest Challenge on YouTube
Have you ever wondered what 100 layers of foundation would look like? Or 100 layers of liquid lipstick? If you’re a weirdo like me, the thought has definitely crossed your mind.

What the KatVonD & Jeffree Starr controversy teaches us about the new face of the beauty world

Posted by ELSA ARAUZ

What the KatVonD & Jeffree Starr controversy teaches us about the new face of the beauty world
As beauty feinds, we are aware of most things that occur in the beauty world, even the ugly ones.

5 Over-the-Top Cut Crease Looks You'll Want to Try

Posted by ELSA ARAUZ

5 Over-the-Top Cut Crease Looks You'll Want to Try

Cut creases have always been fascinating to me and I appreciate them for bring out pretty eyes through eccentric designs. A cut-crease is a style of eye-makeup to dramatizes the crease fold in our eyes.

 

Watch Makeup Swatches on Pretty Brown Skin on KarifBeauty.com

Posted by ELSA ARAUZ

Watch Makeup Swatches on Pretty Brown Skin on KarifBeauty.com
The Karif Team, in an effort to help you save money and time we’ve started adding 10 to 15 second product videos showing a swatch of color cosmetics (foundation, lips, eyes, cheeks)

Remember how we shared our latest photo shoot in last week's post?

Posted by ANJANA ARJUN

Remember how we shared our latest photo shoot in last week's post?
Our beautiful models Thasfia Chowdbury and Issa Martinez came through to bring epic poses of beauty. Immensely talented makeup artist Moshoodat brought forth our vision of KARIF to action...

Finally finding make-up to suit my color

Posted by ELSA ARAUZ

Finally finding make-up to suit my color
From the moment I could pull myself up and grab a lipstick from my mum’s dressing table, I have always loved beauty. In particular, make-up and colour.

Get to Know Our Model, Thasfia Chowdbury!

Posted by ELSA ARAUZ

Get to Know Our Model, Thasfia Chowdbury!
One of our featured models, Thasfia Chowdhury is an embodiment of the cause. After responding to our casting call for models on our Instagram page, we were immediately taken

BrownBeautyTalk Beauty Idol: Elsa Arauz, founder of KARIF

Posted by ELSA ARAUZ

BrownBeautyTalk Beauty Idol: Elsa Arauz, founder of KARIF
Elsa N. Arauz is the founder of KARIF, an online destination for Women of Colour. It started life a subscription box but has now evolved into She took time out to tell me about how she created her beauty brand.

HOW TO ACTUALLY DE-FRIZZ YOUR HAIR DEPENDING ON YOUR HAIR TYPE

Posted by ELSA ARAUZ

HOW TO ACTUALLY DE-FRIZZ YOUR HAIR DEPENDING ON YOUR HAIR TYPE

From Fashionista.com

Somehow, frizzy hair is a year-round affliction. When we're having a really bad, run for-the-hills or hide-under-a-hat hair day we tend to blame the weather, but if we're really being honest with ourselves, we battle frizz all the time — the humidity just exacerbates it

Does Your Fleek Beat the Heat?

Posted by ELSA ARAUZ

Does Your Fleek Beat the Heat?
  We all love to glow, but sometimes during the summer our fleek can turn into a flop when we start sweating. Here are some tips to keep That Glow Kit on your face and not on the floor:  
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