- by Elsa Arauz
- 14 Aug 2016
Cynthia Tells Us How to Rock Bomb-Ass Falsies
The hardest thing about entrepreneurship is that you are driven by a dream that you are constantly working on growing and expanding. But none of these obstacles have stopped Cynthia Shokoya, founder of a burgeoning eyelash brand named WhipLashed. Based in the U.K., Cynthia has partnered with us to release her first collection in the United States through KarifBeauty.com! WhipLashed products are made up of 100% natural mink fur that have been gently brushed from live mink, without harming them.
In this exclusive twenty (20:44) minute conversation with Cynthia, we get a more personal insight into her brand, WhipLashed, why she created it and some tips on how to pair your mink lashes with the right look.