July 03, 2017
DON'T MAKE THESE 5 SWATCHING MISTAKES! {Eyeshadow, foundation, contour}

In this piece we want to equip you with tips you can use when buying makeup products. Swatching is a a great way to see the color, pigmentation, blend-ability and the formula of a color cosmetic prior to purchasing. We are so used to fixating on the latest eye shadow or foundation; or spending hours online trying to gather a general consensus to justify the purchase of a product you’re interested in.  While watching YouTube videos or reading MakeupAlley beauty threads is a good way to learn about a product, the only way you’ll know if it the products is a good match is if you swatch!  

 Related Article: 4 factors darker skin women judge makeup products by. 

The next time you purchase a product online or in-store, make sure you swatch! Now, there may be a possibility a swatch you make on your wrist does not always translate to your eyelid, but the margin of error is lower that doing no swatch and relying heavily on swatch videos or reviews. Here are 5 things that make a better more accurate swatch.


  1. Use your fingers to swatch foundation; brush to swatch eyeshadow - With foundation you need to check for shade only, with eyeshadow what you’re looking for is pigmentation and blendability. Use your fingers and wrists to swatch foundation shade; swatch eyeshadow using a brush since it will be the tool you use to apply the eyeshadow to your eyelid. Swipe back and forth. Layer more if needed.


  1. Swatch over primer/white base and one bare skin: Test your eyeshadow formula by swatching a shade on top of a primer or a white base and another on bare skin. You’ll see how well the color holds in both conditions: the former tests how vibrant the color looks with something underneath, and the latter shows how it holds by itself for a fair representation of it’s performance.



  1. In natural, soft lighting: This is really important and will affect how you perceive the shade you’re interested in.  If you swatch under yellow light the color will look super blown out. Also, swatching in dark (or low light) conditions doesn’t help much either.  Natural light is the best because it gives the most accurate color representation.


  1. Check for angles: Tilt your swatched area up and down to check if it’s duochrome pigment.




  1. Do not swatch in a small area: confining your swatch to a small area will give you an inaccurate representation of the shade’s pigmentation, after all you are adding multiple layers of the product and mistaking it for accurate pigmentation. To avoid this take your swatch and drag it across a larger surface area. You will catch its fade and blend-ability this way.


Swatching is the best way to test before you invest!! [Barz!] Keep these tips in mind, use them when needed and if you think this will be useful for a friend, please feel free to share!


Elsa Arauz

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