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Almost Fell Out After Hearing What Buzzfeed Said About Us

Posted by GABRIELA LEME

Almost Fell Out After Hearing What Buzzfeed Said About Us

It was a crazy morning. Coffee was already flowing down my throat and I couldn't even swipe my mascara wand through my lashes because I was shaking. Was I shaking because of the caffeine? Maybe. But I think it was mostly after reading this line of the article Buzzfeed's Beauty Director, Essence Gant wrote about us:   “Arauz is inspired to disrupt the billion-dollar beauty industry with her own company because she wants to create an online destination that's inclusive of people with dark skin, curly hair textures, and any other features that society has historically considered less beautiful.”  ...

Have you ever “Rented Makeup”? [Plus Announcement!!]

Posted by GABRIELA LEME

Have you ever “Rented Makeup”? [Plus Announcement!!]

Do you know how much black women spend on beauty per year? $7.5 billion, according to this ground breaking study.  Now ask yourself, how many times in this past year alone were you dissatisfied with a new beauty product you bought? Well, for babes like you that are tired of dropping coins on lackluster products or if you’ve dealt with different brands’ confusing return policies, this is for you! Yesterday, we launched the Rent New Makeup option on Karifbeauty.com, targeted towards beauty mavens that love trying out makeup but hate having to take a financial L every time you shop...

Swatching Errors You Should Look Out For {Eyeshadow, Foundation, Contour}

Posted by ELSA ARAUZ

Swatching Errors You Should Look Out For {Eyeshadow, Foundation, Contour}
In this piece we want to equip you with tips you can use when buying makeup products. Swatching is a a great way to see the color, pigmentation, blend-ability and the formula of a color cosmetic prior to purchasing.

If You Loved Fenty Beauty You'll Probably Love These Lines Too.

Posted by ANJANA ARJUN

If You Loved Fenty Beauty You'll Probably Love These Lines Too.
Fenty Beauty was a hit but did you know there are WOC-owned makeup brands that have perfected the art of foundation a longgg time ago? We'll we've made you a long list and maybe, perhaps, you'll want to get some of these through us! 

Finally, A makeup brand with foundations that match HUMAN skin.

Posted by ELSA ARAUZ

Finally, A makeup brand with foundations that match HUMAN skin.
We’ve all faced similar struggles which is why I was very excited to find out about HueNoir, a makeup brand created by cosmetic scientist, Paula Hayes back in 2014.

Project Beauty Expo: Black/Brown Beauty Brands Come Together for an Afternoon

Posted by ELSA ARAUZ

Project Beauty Expo: Black/Brown Beauty Brands Come Together for an Afternoon
I only planned to check out each table learn more about the brand and walk out, but the planners of this event made it so interesting that I felt compelled to stay.

Why the Anastasia Beverly Hills’ Subculture palette is Sub Par

Posted by ELSA ARAUZ

Why the Anastasia Beverly Hills’ Subculture palette is Sub Par
There’s a certain feeling of internal joy when a new beauty product launches. For me it was the July launches of the KKW contour sticks and the Jaclyn Hill x Morphe eyeshadow palette.

The Case for Healthier Makeup

Posted by ELSA ARAUZ

The Case for Healthier Makeup
How can we balance wonder woman life while rocking fashionably fab makeup looks and tips without damaging our skin for the long haul.

3 of Our Favorite Homemade Face Masks for Clear, Supple Skin

Posted by ELSA ARAUZ

3 of Our Favorite Homemade Face Masks for Clear, Supple Skin
Hi pro DIY, pro natural organic product generation! Who has time for the spa or dermatologist when self-sufficiency is the new kick? Let's talk Kitchen items!

Pat McGrath is Revolutionary #BlackGirlMagic

Posted by ELSA ARAUZ

Pat McGrath is Revolutionary #BlackGirlMagic
The next thing we’re getting served on the “hit” list are the latest creation out of the mind of legendary celebrity makeup artist, Pat McGrath.  If you have no idea who she is, where have you been living? Under a rock? Girl...

Kylie Jenner's LipKits are Cancelled: 5 Alternative LipKits Created by a WOC

Posted by ELSA ARAUZ

Kylie Jenner's LipKits are Cancelled: 5 Alternative LipKits Created by a WOC
The list of infractions that Kylie Jenner goes on and on; and while she may have popularized the matte lip trend, the increased dissatisfaction in her decisions as a person behind the brand have lead potential brown and black customers looking for other alternatives.

BLACK GIRLS REVIEW: JACLYN HILL x MORPHE PALETTE

Posted by ELSA ARAUZ

BLACK GIRLS REVIEW: JACLYN HILL x MORPHE PALETTE
The beauty world was set on fire last week with the release of the limited edition Jaclyn Hill x Morphe Palette.  Prior to its release, a few of our favorite beauty gurus posted videos giving us a preview of what to expect.
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