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ITIBA'S NATURAL
ISLAND GLOW
Provide your skin the vitamins it needs. Feed your skin for the ultimate glow with ultra-moisturizing papaya, mango and spice extracts for that Caribbean, island glow.
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July 22, 2017
3 of Our Favorite Homemade Face Masks for Clear, Supple Skin
Hi pro DIY, pro natural organic product generation! Who has time for the spa or dermatologist when self-sufficiency is the new kick? Let's talk Kitchen items!
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July 14, 2017
Pat McGrath is Revolutionary #BlackGirlMagic
The next thing we’re getting served on the “hit” list are the latest creation out of the mind of legendary celebrity makeup artist, Pat McGrath. If you have no idea who she is, where have you been living? Under a rock? Girl...
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July 06, 2017
Kylie Jenner's LipKits are Cancelled: 5 Alternative LipKits Created by a WOC
The list of infractions that Kylie Jenner goes on and on; and while she may have popularized the matte lip trend, the increased dissatisfaction in her decisions as a person behind the brand have lead potential brown and black customers looking for other alternatives.
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July 03, 2017
DON'T MAKE THESE 5 SWATCHING MISTAKES! {Eyeshadow, foundation, contour}
In this piece we want to equip you with tips you can use when buying makeup products. Swatching is a a great way to see the color, pigmentation, blend-ability and the formula of a color cosmetic prior to purchasing.
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July 02, 2017
BLACK GIRLS REVIEW: JACLYN HILL x MORPHE PALETTE
The beauty world was set on fire last week with the release of the limited edition Jaclyn Hill x Morphe Palette. Prior to its release, a few of our favorite beauty gurus posted videos giving us a preview of what to expect.
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June 18, 2017
5 BEHAVIORS THAT SCREAM BEAUTY FIEND.
I am one of these phenomena, and it's a great group to be a part of. Here’s how you know you’re a beauty fiend, my friend:
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August 16, 2016
QUESTION: Ever get the urge to go through someone's makeup while at their house?
Do you ever get the urge to go and take a peak at your friend's makeup goods? Or is it a thought that's never crossed your mind?
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August 16, 2016
Twitter Users Share the Best Nude Lips for Women with Melanin
When Tracy Clayton asked women to suggest the best nude lipsticks for brown-skinned women like herself, she received a ton of responses that should help out all women with melanin
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August 16, 2016
Are You Hungry? Have Yourself a Glitter Sandwich
Do you love lips? Because we do! We love matte lips, satin lips, glossy lips, any kind of lip! But have you seen the glitter sandwich?
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August 14, 2016
Cynthia Tells Us How to Rock Bomb-Ass Falsies
In this exclusive twenty (20:44) minute conversation with Cynthia, we get a personal look into her brand, WhipLashed, why she created it and tips on how to rock your mink lashes...
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August 14, 2016
QUESTION: Ever Used Up An Entire Eyeshadow Palette?
This week's poll asks a simple question: Do you breeze through your palettes or are you more of a light-wearer?
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August 14, 2016
11 Ladies Who Probably Highlight Better Than You
In this post we will “highlight” (pun intended) eleven ladies that slayed the highlight game this week!
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August 10, 2016
The Real Story Behind That Viral Today Show Natural-Hair Segment [The Cut]
In the segment that aired later on, Mutyala gathered McNaughton's hair in a side ponytail, finger-combed her bangs, and then triumphantly walked to the next model on set....
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August 04, 2016
What are your Sephora Collection must-haves? [TAKE THIS POLL!]
Sephora hoarders, make yourself known! For beautiful gals on a budget, Sephora collection products seem like a reasonable alternative to brand name cosmetics that retail for...
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August 02, 2016
Studio Series Photographs Explore the Celebration of Blackness
The various postures, textures and the dark skin of the subjects in her photographs communicate images of blackness that we can all relate to.
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July 31, 2016
5 Things I learned about Beauty from Watching Telenovelas
One thing novelas never seemed to lack are beautiful women! These are 5 things telenovelas showed me about beauty:
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July 29, 2016
The 10 looks made with Jackie Aina's new palette that has me like, 'WOW'
Last week's release of Jackie Aina's had fans super excited and exploring with joy all over social media. Jackie partnered with Elf to create this:
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July 27, 2016
The biggest F.U. I can give to those doubting my beauty
Ever been called ugly or doubted your beauty after years of the advertising industry's brainwashed definition of beauty standards? You are definitely not alone.
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July 26, 2016
Freckles and how to re-create them on your face if you don't' have any
Now, the act of putting small dots on your cheeks to create freckles is relatively new but powerful. Before you dismiss it as another silly trend, take a look
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July 26, 2016
100 Layers of WHAT?? Weirdest Challenge on YouTube
Have you ever wondered what 100 layers of foundation would look like? Or 100 layers of liquid lipstick? If you’re a weirdo like me, the thought has definitely crossed your mind.
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July 20, 2016
What the KatVonD & Jeffree Starr controversy teaches us about the new face of the beauty world
As beauty feinds, we are aware of most things that occur in the beauty world, even the ugly ones.
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July 18, 2016
5 Over-the-Top Cut Crease Looks You'll Want to Try
Cut creases have always been fascinating to me and I appreciate them for bring out pretty eyes through eccentric designs. A cut-crease is a style of eye-makeup to dramatizes the crease fold in our eyes.
July 15, 2016
Watch Makeup Swatches on Pretty Brown Skin on KarifBeauty.com
The Karif Team, in an effort to help you save money and time we’ve started adding 10 to 15 second product videos showing a swatch of color cosmetics (foundation, lips, eyes, cheeks)
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July 13, 2016
Remember how we shared our latest photo shoot in last week's post?
Our beautiful models Thasfia Chowdbury and Issa Martinez came through to bring epic poses of beauty. Immensely talented makeup artist Moshoodat brought forth our vision of KARIF to action...
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July 13, 2016
Finally finding make-up to suit my color
From the moment I could pull myself up and grab a lipstick from my mum’s dressing table, I have always loved beauty. In particular, make-up and colour.
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July 07, 2016
Get to Know Our Model, Thasfia Chowdbury!
One of our featured models, Thasfia Chowdhury is an embodiment of the cause. After responding to our casting call for models on our Instagram page, we were immediately taken
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July 07, 2016
BrownBeautyTalk Beauty Idol: Elsa Arauz, founder of KARIF
Elsa N. Arauz is the founder of KARIF, an online destination for Women of Colour. It started life a subscription box but has now evolved into She took time out to tell me about how she created her beauty brand.
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May 30, 2016
HOW TO ACTUALLY DE-FRIZZ YOUR HAIR DEPENDING ON YOUR HAIR TYPE
From Fashionista.com
Somehow, frizzy hair is a year-round affliction. When we're having a really bad, run for-the-hills or hide-under-a-hat hair day we tend to blame the weather, but if we're really being honest with ourselves, we battle frizz all the time — the humidity just exacerbates it
May 30, 2016
Does Your Fleek Beat the Heat?
We all love to glow, but sometimes during the summer our fleek can turn into a flop when we start sweating. Here are some tips to keep That Glow Kit on your face and not on the floor:
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April 24, 2016
How to Master the Neon and Highlight Makeup Trend
Everybody loves spring, the weather gets warmer, it's acceptable to drink iced coffee again and we FINALLY get to use some of our makeup that have been collecting dust all winter long.
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April 24, 2016
9 Ways to Style Transitioning Natural Hair
As a transitioning natural, I’ve had to jump through a few hurdles. I’ve managed to solve the breakage issue by employing an occasional protein treatment every few weeks.
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April 24, 2016
Caring for yourself: 7 step guide to self care
In our stressful, fast-paced world, its very easy to get lost in the fray. This is especially true when you are a woman:
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