• $10 OFF YOUR 1st ORDER: FIRSTSAVE30
  • BEAUTY THAT'S MELANIN APPROVED
  • TEXT FOR HELP 609-664-0742
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$10 off on orders over $55

code: FIRSTSAVE30

free 2-3 day shipping

on orders over $29

secure the beauty bag

You're no average brown girl, so the way you shop definitely shouldn't


daily drops

Short time only. so move fast because these one-of-a kind products are restocked 4 at a time.

fast & free shipping

Most orders shop directly from the vendors and arrive to your hands within 2 to 3 days. 

100% melanin aware!

Products here have been highly vetted and safe for brown skin and curly hair. Return if nothing is suitable to you.

trending bestsellers:


*7,567 purchases in the last 24 hours

the end of 'ebony'

Meet the foundation ranges that defy the limited 'ebony' shade ranges that used to annoy us at drug stores.  Take a look, then create your lewk, you feel me?

your current skincare = overpriced.

Shop the skin care routines your favorite influencers will never gush over. Your new favorite moisturizer, serum and cleanser is made by a black woman.   

trending: skincare obsession


*5,633 purchases in the last 24 hours

FAQ's

how are products curated & sourced?

All of the products on Karifbeauty.com are curated by a special team of makeup artists, skin estheticians, hair gurus, and beauty bloggers with an extreme focus on products for melanin

who ships my order?

Your order will ship approximately 2 to 5 business days after receiving your order. The Vendors you purchased from and their  warehouse locations throughout the U.S., Canada or the United Kingdom.

Do I have to pay for shipping if I return a product?

The Vendors we work with directly ship out their orders to you and processing time may vary, depending on the brands you purchase due to the fact some orders are handmade and crafted

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